Once all the footage is shot, the process of assembling or editing the video starts. Like all good practice within ADCFilms the editor has been involved in the early processes of the project so knows not only what is the visualisation of the completed video, but also the message it needs to convey to it’s target market. The editor works with the script, storyboard, and shot footage and captured audio. The edit mixes all the different facets using powerful software to arrive at a finished product that has the right – timing, pace, visual appeal and audio clarity.
To arrive at the right ‘feel’ the skilled editor will also colour correct and colour grade the video, manipulate the sound, add stock footage to enhance the appeal and accuracy of the message. All this and little touches such as action cuts, transitions, and titles. When the video flows and no-one notices the edit, then the editors has achieved their goal. Once the completed video is in the computer it can then be rendered out in any format required to ensure maximum coverage. From a tiny file that can be emailed, a file to put on a website or YouTube, right up to a 4k 75” monitor for a trade show – all from the one master file. There is nowhere the video cannot reach or be seen.